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                  Leading Industry Since 2000

                  NAI is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Since 2000, we have been working with the leaders in online advertising to craft policies that help ensure responsible data collection and use practices. The result is the development of high standards that are practical and scalable to benefit everyone.

                   

                   

                  Public Policy Updates

                  Ad Trade Letter in Opposition to HI HB 2572
                  NAI Letter to Rep. Schiff Regarding Ad Blocking on News Sites
                  Ad Trade Letter in Opposition to LA HB 654

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                  • NAI: Requiring app-by-app opt-in for personalized ads will confuse consumers, harm developers, and benefit Apple
                  • NAI Releases Best Practices to Cover Ad Information Used for Research, Public Health, Law Enforcement & Other Uses
                  • Best Practices: Using Information Collected for Tailored Advertising or Ad Delivery and Reporting for Non-Marketing Purposes
                  • Ad Trade Letter in Opposition to HI HB 2572
                  • NAI 2024 Annual Review: Members Are Complying with Code of Conduct

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                  • The CCPA can be enforced as of today – what does that mean, and where does it leave us?
                    July 1, 2024
                  • Best Practices: Non-Marketing Uses of Data
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                  • A Productive Spring for the NAI Compliance Team
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                    June 12, 2024

                   

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